# How to Manage Email Notifications in Services

> Configure and customize email notifications for booking confirmations, reminders, and cancellations.

Email Notifications are the default communication channel in Cowlendar.

By default, all customers automatically receive email notifications for every booking event, including confirmations, reminders, reschedules, and cancellations. No additional setup is required to start using email.

Because email remains the most reliable contact method for most customers, we strongly recommend keeping email notifications enabled for all services.

### What Are Email Notifications in Cowlendar?

Cowlendar Email Notifications automatically send emails to your customers when:

A booking is confirmed
A booking is rescheduled
A booking is canceled
A reminder is sent before the appointment

These emails help keep customers informed, reduce no-shows, and provide a clear booking history.

Common use cases include:

Booking confirmation emails
Shopify booking reminders by email
Appointment update notifications
Cancellation confirmations

### How to Configure Email Notifications per Service

Although email notifications are enabled by default, you can still control exactly **when** emails are sent for each service. Global email options (From name, reply-to address, custom sender, CC/BCC) are in Settings > Email settings.

#### Step-by-Step: Configure Email Notifications

From your Shopify admin, go to **Apps**.
Open **Cowlendar**.
Navigate to **My Services**.
Find the service you want to configure and click **Edit**.

![](https://orka-chat.fra1.cdn.digitaloceanspaces.com/prod/help/671a5e245d077ea954b2cd4c/import/1791976332729-Untitled_design_18_.webp)

Go to the **Advanced** tab.
Scroll down to the **Notifications** section.
Enable or disable Email notifications for:
Booking confirmation
Reschedule
Cancellation
Reminder

![](https://orka-chat.fra1.cdn.digitaloceanspaces.com/prod/help/671a5e245d077ea954b2cd4c/import/1791976382141-Email_settings.webp)

This works the same way as SMS and WhatsApp, allowing you to fully control notification timing per service.

### Custom Email Message per Service

Cowlendar also allows you to add a **custom message inside the email** for each individual service.

This is useful if you want to:

Add preparation instructions
Share meeting links or directions
Include cancellation policies
Provide service-specific details

Each service can have its own custom email content.

[→ 📨 How to Customize Confirmation Emails for Each Service in Cowlendar](https://help.cowlendar.com/a/how-to-customize-confirmation-emails-for-each-service-in-cowlendar.md)

### Best Practices for Email Booking Notifications

For the best results:

Always keep email notifications enabled.
Combine email with WhatsApp or SMS for critical services.
Use reminders to reduce no-shows.
Add service-specific instructions inside emails.
Treat email as your primary communication channel.

Even if you use WhatsApp or SMS, email provides a permanent written record of the booking for your customers.

### Final Thoughts

Email Notifications are the foundation of communication in Cowlendar.

With Cowlendar email notifications, you can:

Automatically send booking confirmations
Deliver Shopify booking reminders by email
Notify customers of changes
Maintain clear communication without extra cost

Since email works automatically, we highly recommend keeping it active for every service.