# 🔔 Service Notifications, Reminders and Google Event Title

> Set notifications per service in Cowlendar: email, SMS and WhatsApp for confirmation, reschedule, cancellation and reminders, plus post-booking messages.

The **Advanced** tab of every service has several cards about communication. This article explains each one.

**Where to find it:** My services > Edit on a service > **Advanced** tab.

Global notification settings live in **Settings > Email settings**, **SMS settings** and **WhatsApp settings**. See [Email Settings, Templates and Email History](https://help.cowlendar.com/a/email-settings-templates-and-email-history) and [SMS and WhatsApp: Credits, Pricing and History](https://help.cowlendar.com/a/sms-and-whatsapp-credits-pricing-and-history). The cards below let you decide, service by service, which notifications are sent.

## Reminders

Configure reminders to be sent to your customers. Click **Add a reminder** to add one. See [How to Automatically Send Email Reminders to People Who Have Booked](https://help.cowlendar.com/a/how-to-automatically-send-email-reminders-to-people-who-have-booked).

## Customer notifications

*Choose which notifications will be sent to your customers.*

There are three groups, each with a badge that says **On** or **Off**:

| Group | Needs |
|---|---|
| **Email notifications** | Nothing else. On by default. |
| **SMS notifications** | SMS credit. Off by default. |
| **WhatsApp notifications** | WhatsApp credit. Off by default. |

Open a group to see four rows: **Booking confirmation**, **Booking reschedule**, **Booking cancellation** and **Booking reminder**. Each row has its own badge and a button: **Turn off** (when it is on) or **Turn on** (when it is off).

![The Customer notifications card with the three groups open and the four rows each](https://orka-chat.fra1.cdn.digitaloceanspaces.com/prod/help/671a5e245d077ea954b2cd4c/1792168277196-mcp-claude-in-chrome-blob-1792167118430-98wkvf.webp)

> **⚠️ Warning**
>
> SMS and WhatsApp messages are charged from your credit balance for each message sent. Check the price tables before you turn them on. See [SMS and WhatsApp: Credits, Pricing and History](https://help.cowlendar.com/a/sms-and-whatsapp-credits-pricing-and-history).

## Customize email

In **Options > Customize email** there is a text field called **Custom Booking Confirmation (optional)**. The text you write is added to the confirmation sent to the customer. Use it for instructions: what to bring, where to park, how to prepare.

Related: [How to Customize Confirmation Emails for Each Service in Cowlendar](https://help.cowlendar.com/a/how-to-customize-confirmation-emails-for-each-service-in-cowlendar).

## Google events

*Customize the Google event title.*

When Google Calendar is connected, every booking creates an event. **Google event - Title** sets the title of that event. The default is:

`{{quantity}} x {{service_name}}`

You can use these variables, which Cowlendar replaces with the real values:

| Variable | Replaced by |
|---|---|
| `{{quantity}}` | The booked quantity |
| `{{service_name}}` | The name of the service |
| `{{customer_name}}` | The name of the customer |
| `{{product_name}}` | The Shopify product name |
| `{{variant_name}}` | The variant name |

Example: `{{customer_name}} - {{service_name}}` creates events titled "Anna Smith - Haircut".

![The Google events card with the title field showing the default value](https://orka-chat.fra1.cdn.digitaloceanspaces.com/prod/help/671a5e245d077ea954b2cd4c/1792168279466-mcp-claude-in-chrome-blob-1792167132657-j07tkt.webp)

## Post booking notification

Three Yes/No switches, all **No** by default:

- Should we send an email after the booking date?
- Should we send a SMS after the booking date?
- Should we send a WhatsApp message after the booking date?

Turn these on if you want to send a message to the customer after their appointment. Use the channel that fits you best, and remember SMS and WhatsApp use credits.

## Quick checklist

1. Decide which channels you use: email, SMS, WhatsApp.
2. Turn on only the rows you need.
3. Add reminders if you want to reduce no-shows.
4. Customize the confirmation text with practical instructions.
5. Test with a booking of your own and check the emails.