🐬 How to set different prices for a service based on seasons or peak demand times?

How “Manage Different Pricing by Seasons or Peak Times” Impacts Your Service Setup

When you turn on the “Manage Different Pricing by Seasons or Peak Times” feature in Cowlendar, you can set custom prices for specific dates or times, such as holidays, weekends, or busy seasons, all within a single service. This gives you the flexibility to match your pricing with demand and helps customers understand why prices might change depending on when they book.<br>

Why Use Seasonal or Peak-Time Pricing?

• This feature allows you to increase your revenue during high-demand periods. For example, if weekends are your busiest times, you can create a higher “Weekend Rate” while keeping a more affordable rate for weekdays
• It’s especially helpful for businesses that experience seasonal spikes, like summer bookings in July or August. You can keep your pricing aligned with what the market expects without needing to create separate services..
• It also makes pricing more transparent for your customers. They can see in advance what prices apply to their chosen dates and plan their booking accordingly.

Tips to Set It Up Smoothly

• Always give a clear name to your regular pricing, like “Standard Rate.” This avoids confusion when customers compare options.
• Make sure your pricing structure feels fair. If your peak rates are too high compared to your regular prices, it could discourage bookings.
• Keep in mind that this feature only adjusts pricing. If you want to block off certain dates or times, you'll need to do that separately in your Availability Settings.

Steps to adjust Different Pricing by Seasons

In your Shopify admin dashboard look at the left hand panel and click on Apps.

Click on Cowlendar.

Click click on My Service.

Click Edit on the service you want to change.

Click into the Availability tab

Scroll down and adjust Seasons Settings

Go to the Pricing tab

Set a price for each seaons and save your changes.